Cole Palmer Battles French Vineyard Over ‘Cold Palmer’ Trademark

England and Chelsea footballer Cole Palmer is embroiled in a legal dispute with a renowned French winery over his attempt to trademark the nickname ‘Cold Palmer.’

The 23-year-old player, known for his ‘ice cold’ goal celebration—rubbing his arms and puffing his cheeks—sought to register the name along with his celebration for various products, including clothing, alcohol, food, toys, toiletries, and diet drinks.

The dispute arose when Palmer’s application was challenged by Château Palmer, a prestigious wine estate in Bordeaux’s Margaux region, which produces wines costing up to £750 per bottle. Château Palmer argued that granting Palmer’s trademark would threaten its own brand and reputation.

A key point of contention was Palmer’s application to include wine and alcoholic beverages in his trademark claims, which the vineyard opposed. Both parties are preparing to present their cases before the UK’s Intellectual Property Office, which will decide the outcome.

Founded in 1814 by Charles Palmer, Château Palmer is celebrated for its high-quality wines and is regarded as one of the leading estates in the Bordeaux region.

The ‘Cold Palmer’ celebration was first seen in December 2023 after a match victory when Palmer mimicked the celebration he observed from fellow player Morgan Rogers. Palmer admitted that the move was inspired by Rogers’ own celebration for Middlesbrough.

The legal battle underscores the complexities athletes face when trying to protect personal branding and trademarks, especially when it intersects with established brands and industry icons.