Manchester United plan to charge up to £97 for standard matchday tickets during the upcoming season.

For the first time, the club will implement a ‘categorisation’ system for non-season ticket holders, pricing games based on anticipated demand.

Under this new structure, high-demand matches involving teams like Liverpool, Manchester City, and Arsenal will have ticket prices ranging from £59 to £97.

Club officials state that less than 1% of tickets will be sold at the maximum £97 rate and project the average ticket price will be around £46, a £5 increase from last season.

United emphasizes that their prices remain competitive with other clubs in the northwest and are lower than initial prices suggested to supporters’ groups. Several rivals, including Arsenal, Tottenham, West Ham, and Fulham, already charge prices in the three-figure range.

Manchester United will charge up to £97 for a general admission matchday ticket next season

Ticket prices will be adjusted according to match categorisation, with high-demand games costing more. Concession tickets will be reintroduced after being temporarily discontinued mid-last season.

The price hike is part of Manchester United’s broader strategy to boost revenue, especially following recent changes in club ownership and management initiatives aimed at financial growth.

Other categories of tickets remain in place, with prices varying from £37 to £86 depending on the game and seating.