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Sydney Sweeney’s ‘Americana’ Flops Amid American Eagle Controversy

Sydney Sweeney’s Film “Americana” Flops at the Box Office

Hollywood’s expectations for Sydney Sweeney’s latest movie, “Americana,” did not materialize, as it performed poorly during its nationwide debut. The crime thriller, directed by Tony Tost and featuring stars like Paul Walter Hauser and Halsey, opened in approximately 1,100 theaters but struggled financially.

The film ranked 16th in the opening weekend, grossing around $840,000 with an average of $460 per theater. Despite the star power and wide release, “Americana” failed to attract large audiences and was considered a box office disappointment.

Sydney Sweeney at the "Americana" LA premiere in 2025
In her role, Sweeney portrays Penny Jo Poplin, a diner waitress dreaming of a music career, who faces off over a Native American artifact.

Sweeney actively promoted the movie on social media, sharing behind-the-scenes photos and expressing her excitement about fans finally seeing her perform her character. In one post, she referred to the project as a “little movie with some friends.”

Sydney Sweeney and Halsey in "Americana."

However, her involvement in the film has recently been overshadowed by controversy. Fans and critics have brought up her American Eagle ad campaign, which prompted accusations of promoting offensive themes, including claims that it contained Nazi propaganda symbolism. The ad, which discussed traits passed from parents to children, ended with Sweeney stating, “My jeans are blue,” after discussing genes and traits.

Sydney Sweeney in American Eagle commercial

The campaign drew backlash online, with accusations linked to political and social divisiveness. Public records further revealed Sweeney’s registration as a Republican in Monroe County, Florida, since June 2024.

Supporting her campaign and ad, former President Donald Trump publicly praised the American Eagle effort, calling it “fantastic.”

Her recent controversy follows widespread criticism from other celebrities, including Doja Cat and Lizzo, who mocked her ad campaign. Despite the backlash, American Eagle issued a statement emphasizing confidence and inclusivity in their brand messaging.