Broadway Owners Clash with Rappers Over Times Square Casino Bid

Broadway Theaters Oppose Proposed Times Square Casino

Several Broadway theater owners strongly oppose plans to open a casino at 1515 Broadway, home to popular shows like “The Lion King.” On the day of the first state hearing on the project, sixteen theaters displayed signs reading “No Times Square Casino” on their marquees and digital billboards to voice their disagreement.

The proposed casino is backed by a partnership including Caesars Entertainment, SL Green, and Jay-Z’s Roc Nation. Notably, celebrity figures such as rapper Fat Joe and radio host Charlamagne tha God testified in favor of the project during the hearing.

A billboard in Times Square protesting a proposal for a casino in Manhattan neighborhood.
A billboard in Times Square opposing the casino proposal. No Times Square Casino Coalition
Broadway theater marquee with "No Times Square Casino" message.
A large marquee displaying opposition signs against the casino plan. No Times Square Casino Coalition

Meanwhile, the Broadway League leads the opposition against the casino, joined by nearby merchants and neighborhood groups. Jason Laks, president of the League, expressed concerns about adverse effects such as increased traffic, crime, and disorder, warning that “a casino will create a black hole in Times Square.”

Rendering of the proposed Caesar's casino plan for Times Square.
A conceptual rendering of Caesar’s proposed casino. Binyan Studios via AP

Supporters, including hip-hop star Fat Joe, argued the casino would bring economic benefits and jobs, highlighting nearly $100 million in community programs to assist underserved populations. Fat Joe, who recently lost 200 pounds, stated, “Times Square deserves the casino and the jobs it would generate.”

Charlamagne tha God also endorsed the project, emphasizing its potential role in the entertainment hub. Critics contended that the hearing was influenced by celebrity appearances and did not adequately include Broadway workers, as many testimonies were given during showtimes, limiting participation.

The proposal must gain approval from at least four of six Community Advisory Committee members to proceed. If it passes, it will then be reviewed by the New York Gaming Facility Location Board, which aims to recommend up to three licenses by December 1. The final decision will be made by the state Gaming Commission before the year ends.