Hailey Bieber Achieves $1 Billion Valuation with Rhode Beauty

Hailey Bieber has transformed her skincare brand, Rhode, from a celebrity-backed venture into a major industry player over the past two years. With successful product launches, viral campaigns, and a dedicated fan base, Rhode has now attracted a significant investment, reportedly valued at over $1 billion. This marks Bieber as a member of the exclusive ‘young billionaire’ club, independent of her family name or her husband Justin Bieber.

The news of the deal sparked varied responses, notably from her father, Stephen Baldwin. In a spontaneous sidewalk interview, Baldwin expressed pride but also appeared somewhat overwhelmed. He remarked, “She did what I couldn’t. She built something iconic—more than all my movies combined.” His comments, tinged with humor, hinted at a mix of admiration and possible envy, considering his own less prominent entertainment career compared to his daughter’s rapidly rising fame.

Baldwin acknowledged his daughter’s hardworking nature, emphasizing her intelligence, strategy, discipline, and grounded attitude. He also reflected on the irony of her success, noting, “It’s wild to see your kid on Vogue and Forbes, especially since the last time people Googled me was probably 2009.”

Some fans scrutinized Baldwin’s praise, recalling past controversies involving his outspoken remarks about Hailey and Justin’s marriage, which led to accusations of clout-chasing and religious pressure. Critics suggested his praise might mask underlying jealousy, while others defended him, saying his pride is genuine—most fathers would be stunned to see their children build a billion-dollar empire.

Meanwhile, Hailey Bieber remains focused on her brand. In a statement, she emphasized that this is just the beginning for Rhode, expressing gratitude for the support and reaffirming her commitment to authenticity and self-care, without referencing her family or personal life.

Industry experts see this deal as a major shift in the celebrity beauty landscape, with Rhode now standing alongside brands like Rihanna’s Fenty and Kylie Jenner’s Kylie Cosmetics—distinguished by its authenticity and lowkey approach. As Rhode’s valuation soars, Bieber cements her status as a formidable and trusted name in beauty—and Stephen Baldwin, whether proud or overshadowed, is now officially the father of a beauty mogul.