Hailey Bieber Debuts New Rhode Belly Chain Inspired by Her Viral Phone Accessory

Hailey Bieber has unveiled a new gold belly chain designed to coordinate with her recent campaign promoting Rhode’s skincare products. The accessory, worn with a bikini in a series of photos, features her brand’s name and is crafted to hold Rhode’s popular peptide lip treatments.

The chain’s unique design sparked immediate excitement among fans, many of whom are eager to purchase it, even though its availability for sale remains unconfirmed. Comments flooded Rhode’s Instagram, praising the piece and expressing desire for similar jewelry options, including a request for a waist chain.

Hailey Bieber modeling Rhode belly chain — While uncertain if it will be sold publicly, fans are already clamoring for their own.

Rhode describes the lip gloss as a “shimmery, sheer gold” product that smells like a citrusy lemon cocktail and enriches lips with nourishing ingredients, making it perfect for sunny days. The brand appears to be launching a lemontini-themed version of the viral phone case, matching Bieber’s latest accessory.

Hailey Bieber with new Rhode phone case — Bieber posted a selfie holding the new lemontini-colored phone case.

The influencer is known for her innovative beauty products, including the previously released Rhode phone case. Justin Bieber humorously mimicked the design for his fashion line, SKYLRK, incorporating a joint holder instead of lip gloss.

Rhode’s latest accessories follow the brand’s recent billion-dollar partnership with E.l.f., which involves an $800 million cash and stock payment at closing, plus potential future earnouts based on brand growth.