Renowned footballer Alisha Lehmann Secures New Sponsorship

Alisha Lehmann, often called the ‘world’s most attractive footballer,’ has announced a fresh endorsement deal. The 26-year-old Swiss international, who previously dated Aston Villa star Douglas Luiz, is preparing for the upcoming Women’s Euros, hosted in her home country. Switzerland’s campaign begins in Basel on Wednesday with a match against Norway.

Recently, Lehmann highlighted her new partnership with Italian swimwear brand Tezenis through an Instagram post. She shared a video of herself sunbathing on a beach, then performing kick-ups with a soccer ball, showcasing her skills in a luxurious setting. She captioned the post: “Same energy. Different uniform @tezenisofficial.”

The collaboration comes shortly after Lehmann participated in a warm-up game, where Switzerland’s women’s team suffered a 7-1 defeat to an under-15 boys’ team. The game was one of several informal training matches aimed at enhancing physical readiness, with Swiss officials explaining that such games are common in women’s football to boost competitiveness.

Lehmann, who plays for Juventus and is the national team’s most prominent player with over 16 million followers on Instagram and more than 12 million on TikTok, was called up to the Swiss squad at the last minute after another player’s injury. She expressed her excitement about representing her country, saying, “I couldn’t be happier to represent my country at the Euros. I’m so grateful for the opportunity. Let’s make Switzerland proud and show how football is growing.”

Lehmann’s recent activities and her energetic social media presence continue to build her profile both on and off the field as she prepares for the European tournament.