The landscape of NBA ownership shifted dramatically with the arrival of the Buss family in Los Angeles, transforming how teams are perceived—with entertainment and spectacle at the forefront.

The legendary era began with icons like Jerry Buss, Jeanie Buss, and Magic Johnson, making the Lakers an entertainment powerhouse. Their takeover in 1979 coincided with Magic Johnson being drafted and Larry Bird entering Boston, sparking a decade of success that propelled the league to new heights.

Recently, it was reported that the Buss family agreed to sell the Lakers to TWG Global CEO Mark Walter, who also owns the Dodgers, for a record-breaking $10 billion. This sale symbolizes the end of an era in many ways.

Jeanie Buss will maintain her role as the Lakers’ governor, though future changes are uncertain. While some owners like Mark Cuban envisioned staying on after sales, shifts in influence and decision-making often catch even the most confident owners off guard.

The Buss family cultivated a rare mystique—being seen as approachable and relatable during games, engaging with fans and celebrities alike. Unlike owners who remain distant villains, Jeanie appeared to connect with fans on a personal level, adding a layer of authenticity to the franchise’s Hollywood aura.

The ownership of NBA teams often involves navigating the high costs of franchise valuations, which now average around $4.4 billion and are expected to grow further with upcoming league expansions. Recent sales, including the Lakers and Celtics, with owners owning their arenas as tenants, reflect the lucrative nature of NBA franchises.

In the current climate, many teams are changing hands, driven by lucrative TV deals and an evolving business landscape. Notable long-standing families, like the Reinsdorfs with the Bulls, remain undeterred, holding onto their franchises as profitable investments.

As the NBA continues to evolve with record-breaking valuations, ownership changes, and league expansion, the game’s business side feels increasingly dynamic—marking a new chapter where successful franchises are more valuable and closely tied to big business than ever before.