Manchester City Extends Kit Partnership with Puma in Record Deal

Manchester City has announced a major extension of their sponsorship agreement with Puma, now valued at approximately £1 billion. This deal significantly surpasses their previous arrangements and signals strong confidence in the club amidst ongoing legal challenges related to alleged financial regulation breaches.

The partnership, which began in the 2019/20 season, initially involved a 10-year deal worth about £65 million annually. It positioned City among the top earners in the Premier League, though still behind their city rivals Manchester United, who have a long-term agreement with adidas worth around £90 million per season established in 2025.

The new extension runs until at least the 2034-35 season and is estimated to generate around £100 million each year. City showcased highlights of their successful campaigns while wearing Puma kits, including their historic Treble victory and multiple Premier League titles.

City’s management highlighted the partnership’s success, emphasizing innovation, cultural moments, and shared values. City Football Group CEO Ferran Soriano expressed enthusiasm, noting that the collaboration has exceeded expectations and contributed to global fan engagement. Puma’s CEO, Arthur Hoeld, celebrated their successful partnership, especially during City’s trophy-winning seasons.

Manchester City have extended their partnership with kit supplier Puma for a hefty fee rise

Manchester City has expanded its partnership with Puma for a substantial fee increase.

The sponsorship also covers other City Football Group clubs, including Melbourne City, Girona, and Mumbai City FC. Additionally, City’s women’s and youth teams also wear Puma kits, celebrating significant victories such as league and cup titles.

While legal proceedings concerning City’s financial conduct are ongoing, this high-profile sponsorship renewal could be viewed as a vote of confidence in the club’s future. The club faces potential sanctions if found guilty of the charges, which include misreporting financial data and failing to cooperate with investigations. A verdict is expected soon, but appeals could prolong the process.

The manager will be keen to get back to winning ways after a rare campaign without silverware

The team looks to bounce back after a season without major trophies.

As pre-season approaches, focus shifts to on-field success, including recapturing the Premier League title after finishing third last season. Their campaign was interrupted by their exit from the Club World Cup at the Round of 16, following a defeat to Saudi side Al-Hilal.