Sydney Sweeney Launches Lingerie Line with Jeff Bezos Backing
Sydney Sweeney to Launch Lingerie Line Backed by Jeff Bezos and Lauren Sánchez
Actress Sydney Sweeney is preparing to debut a new lingerie collection soon, with backing from Jeff Bezos and Lauren Sánchez, who are investing in her venture.
The project has been a year in the making, according to a source, and Sweeney has been actively developing the line, which currently garners high-profile support. Bezos is involved through investment partner Ben Schwerin, associated with the private equity firm Coatue. Recently, Coatue received a $1 billion investment from Bezos and Michael Dell via their Coatue Innovation Fund.
While Sweeney has prior experience in fashion, having collaborated with Frankies Bikinis in 2023 on a swimwear collection inspired by Italian summer romance, this upcoming lingerie line marks her first foray into intimate apparel. Her previous campaign featured her modeling a striking halter bikini, emphasizing confidence and individual expression.
Previous Fashion Endeavors
Sweeney’s modeling work includes a campaign where she posed confidently in a white lace two-piece, sharing her perspective with Elle magazine: “It’s powerful to show the world you are unapologetically yourself. We wanted pieces that made people feel confident and free in their bodies.”
Celebrity Presence at a Recent Wedding
The actress attended the wedding of Lauren Sánchez and Jeff Bezos in Venice last month, where she interacted with celebrities like Orlando Bloom and Tom Brady. Her appearance fueled speculation about her connection to the couple, though sources indicate she was invited because of her role in an upcoming film project for Amazon MGM Studios, rather than personal ties.
Additional Style and Publicity
Sweeney has continually cultivated her fashion and modeling presence, including a 2023 swimwear collection that drew praise for its bold design and inspiring message of body confidence. Her appearance at high-profile events and her evolving fashion ventures keep her in the spotlight, blending her acting career with fashion entrepreneurship.