A Major Business Milestone

On May 28, 2025, Hailey Bieber announced that her skincare company, Rhode, was being acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The transaction included $600 million paid in cash, $200 million in stock, and an additional $200 million based on future performance. Launched in 2022, Rhode had already achieved $212 million in sales by March 2025. The acquisition’s completion made Hailey one of the youngest celebrities to attain billionaire status.

Continued Involvement Post-Sale

Despite the sale, Hailey remains actively engaged with Rhode, holding key roles such as Chief Creative Officer, Head of Innovation, and strategic advisor. She is expanding the brand into a lifestyle line, launching products like the viral Y2K-inspired belly-chain lip tint.

Public Speculation and Rumors

The substantial sale sparked online rumors, with fans suggesting Hailey might be heading for divorce from Justin Bieber, especially after she was seen without her wedding ring. Some social media posts jokingly linked her new billionaire status to marital separation. The speculation was fueled by Justin’s recent financial struggles, including canceled tours and debts, although neither Hailey nor Justin publicly addressed divorce rumors. Justin shared heartfelt posts on social media, reaffirming his support for Hailey, while the couple was seen enjoying time together with their son, counteracting the rumors.

Impact on Their Relationship

Insiders suggest Hailey’s deal may have contributed to stabilizing Justin’s finances, helping him avoid debt. However, experts warn that without a prenup, Rhode’s valuation could be considered marital property, potentially complicating legal matters in case of separation. Justin’s recent social media activity indicates ongoing emotional struggles, though the couple continues to project unity publicly.

Looking Ahead

Questions remain about whether Hailey will sign a postnuptial agreement to protect her assets, and how Justin’s financial recovery will unfold. Their future together—whether they will appear united or drift apart—hangs in the balance, with legal and personal factors at play.