A Significant Business Milestone

On May 28, 2025, Hailey Bieber announced a major business development: her skincare brand Rhode was acquired by e.l.f. Beauty for up to $1 billion. The deal includes $600 million paid in cash upfront, $200 million in e.l.f. stock, and an additional $200 million contingent on future performance. Launched in 2022, Rhode had already reached $212 million in sales by March 2025. The acquisition finalized mid-2025, elevating Hailey to one of the youngest billionaires in entertainment.

Her Role After the Sale

Post-sale, Hailey Bieber remains actively involved in Rhode, serving as Chief Creative Officer, Head of Innovation, and strategic advisor for e.l.f. She continues to launch new products, including viral items like the Y2K-inspired belly chain lip tint, positioning Rhode as a lifestyle brand.

Online Speculation and Rumors

The news sparked rampant online talk, with fans suggesting Hailey should divorce Justin before he could claim her new wealth, especially after she was seen without her wedding ring. Many posts on social media hinted at a breakup timing, fueling speculation. Some outlets associated the sale with Justin’s alleged financial struggles, noting canceled tours and debts, though Hailey has not publicly addressed divorce rumors, aside from dismissing unfounded gossip.

Public Support and Relationship Dynamics

Despite rumors, Hailey has publicly shown support for Justin, thanking him for his encouragement during award ceremonies and sharing family moments with their son Jack to demonstrate stability. Justin also reposted her Rhode announcement and expressed love through social media, aiming to counteract the swirling rumors.

Impact on Justin and Legal Concerns

Sources suggest Hailey’s deal may have helped stabilize Justin financially, potentially saving him from significant debt. However, without a postnuptial agreement, Rhode’s valuation could be considered marital property, posing legal risks for Justin in the event of divorce. Experts warn that absent protective agreements, the brand’s value could become a contentious asset.

Marriage and Personal Challenges

Justin’s recent emotional social media posts and ongoing financial challenges have fueled concern about his mental health and their marriage. While fans and insiders speculate about separation, the couple remains publicly united. No formal divorce has been filed, and they continue to appear together publicly, emphasizing their commitment amidst the turmoil.

Expert Perspectives

Industry observers note that Rhode’s acquisition solidifies Hailey’s career but may also create tension in her marriage due to the potential redistribution of power. Without a prenup, the brand’s valuation could pose a risk to their financial stability in the event of a divorce. Social media sentiment varies, with some praising her independence and others warning of possible emotional or financial fallout.

The Future Outlook

Hailey’s exit from Rhode marks a significant milestone, but it also puts her relationship under scrutiny. While headlines focus on a potential breakup, the reality appears more nuanced—a couple navigating new power dynamics and public pressures. Their ability to stay united will depend on legal safeguards and their personal priorities.