Harry Styles Launches New Line of Sex Toys Under Pleasing

The singer of “Watermelon Sugar” has expanded his lifestyle brand, Pleasing, into the intimate product market with a fresh range of sex toys. The brand, which initially launched with nail polishes and skincare, now aims to elevate personal pleasure.

According to the company’s website, Pleasing is “the result of our radical pursuit of that which feels good.” The upcoming collection includes a vibrator and lubricant set to be released on June 25, priced at $68 and $25 respectively. The brand’s tagline, “Please yourself like you mean it,” emphasizes a focus on personal empowerment in intimacy.

Pleasing's new vibrator — The new vibrator is part of the sexual wellness line hitting the market soon.

The announcement was teased through an Instagram video featuring Styles writing the slogan on paper and reciting it. Fans responded with enthusiasm and humor, with comments suggesting matching nail polish and celebrating the singer’s involvement.

Harry Styles in a Pleasing teaser video — The official teaser on Instagram showcases Styles’ tattooed arm, promoting the new product line.

Originally launched in late 2021 with four nail polishes and skincare items, Styles noted in an interview that the brand started with nail color inspired by natural shades, but grew during the pandemic into a broader lifestyle label. Pleasing now includes makeup, apparel, and is venturing into personal intimacy products, aiming to bring joy and empowerment through self-care.