Most Expensive Coffee in Manhattan Costs $28

A UK-based company has begun serving what may be the priciest coffee in New York City, with an 8-ounce cup of La Negrita pourover priced at $28. The pricey beverage is offered by WatchHouse in Manhattan, justifying the cost due to the lengthy and meticulous process involved in its creation.

The beans used are rare Gesha coffee, which takes up to five years to cultivate, harvest, and ship to the UK roastery. After roasting, the beans undergo extensive recipe testing to optimize brewing techniques, with fermentation lasting 36 hours to preserve their unique flavor profile. Customers are often given a detailed explanation of this process, akin to a wine tasting experience.

Barista Caitlin Doherty prepares La Negrita coffee — The La Negrita coffee, served with a green tea palate cleanser, costs $28 at WatchHouse.

Despite its high price, the coffee has a loyal following. Many patrons appreciate the craftsmanship and the rich flavors, even if some find the cost excessive. In a blind taste test conducted on the street, most participants agreed the flavor was superior, though they questioned the price. One visitor from Arkansas expressed disapproval, citing the acidity and the absurdity of paying $28 for a cup.

An order of La Negrita coffee — The La Negrita comes on a serving tray with a green tea palate cleanser, and costs $28, making it a rare and expensive offering.

What Makes La Negrita Special

The coffee is made from the rare Gesha bean, which demands years of careful cultivation and fermentation before it reaches the Roastery. The intricate process and premium ingredients contribute to the high cost and exclusivity. Additionally, the shop emphasizes the science and art behind every cup, making it a premium experience for enthusiasts willing to pay for rarity and craftsmanship.

Jared Hunter tasting La Negrita — One customer found the experience worthwhile, describing it as “well worth the $28.”

While some see it as an investment in luxury, others notice the hefty labor involved—requiring advanced equipment and scientific expertise—to produce such a small batch. Nonetheless, the shop maintains a steady demand, selling up to 400 cups a month across two locations.

For many serious coffee lovers, the combination of rarity, technique, and storytelling around the drink justifies the steep price, making La Negrita a coveted item in NYC’s high-end coffee scene.